With over a decade of experience, Zarna Surti has helped craft and implement successful creative and content strategies for brands and artists. She's currently the founder of Tonal Studios, a Los Angeles-based creative studio with resources in New York, London, and Nashville. Offering creative direction, branding, graphic + web design, and content services, Tonal Studios works with clients who align with their value system of diversity and female-leadership to make creative visions come to life. Current and past clients include Halle Berry, Refinery29, Barrymore Brands, CAA-GBG’s The Braintrust, and many more.
Prior to founding Tonal Journal and Tonal Studios, Zarna was the Editorial Director at The dFm, where she launched their online platform WestwoodWestwood. She was also the Managing Editor at Nasty Gal and helped shape their digital and editorial strategy across their respective e-commerce and content platforms. She also has written for Vogue India, Refinery29, Girlboss, and Lisa Says Gah, among others.